50 min
Student Lesson
Lesson 17: Flex Research: Pictures with a Point: Historical Propaganda
Content
Students will conduct short research to answer a question about how historical propaganda images use visual choices to shape meaning.
Language
Students will analyze visual rhetoric using precise nouns, verbs, and cause-effect language to explain an image’s argument and then propose a design change.
How do propaganda and rhetorical techniques influence what people believe and how they act?
Why do revolutions rise, and why do some end up betraying their own ideals?
Knowledge-Building:
Students extend the unit’s study of propaganda from slogans and speeches in Animal Farm to visual persuasion in historical images.
Enduring Understanding:
When people control language and images, they can control power.
Future Lessons:
Students will carry today’s research notes and inquiry question into the next research lesson as they deepen their analysis of persuasive messaging.
Unit Performance Task:
Students practice analyzing how persuasive messaging protects or corrupts ideals, which prepares them to write about propaganda and power in Animal Farm.
| Lesson Flow | Purpose of Learning Experience |
|---|---|
Launch5 Minutes | Activate prior knowledge by moving from noticing a propaganda image to questioning how visual choices shape meaning. |
Literacy Lab10 Minutes | Explicitly teach the Visual Rhetoric routine so students can read an image as an argument rather than as a neutral record. |
Learning in Action30 Minutes | Part A: Search, Select, and Save an Image (W.8.7, W.8.8) Students will research one historical propaganda image, record source information, and gather notes about its message and visual choices. Part B: Analyze and Revise the Message (W.8.6, W.8.8) Students will write a short analysis of their image’s argument and plan one visual change or original design choice. |
Material List
Unit 2 Lesson 17 Student Edition
Animal Farm by George Orwell
Analyzing Media: Visual Rhetoric graphic organizer
Internet-enabled device for image research
1943 We Can Do It! poster by J. Howard Miller from the National Museum of American History/Wikimedia Commons
Historical propaganda images from library, archive, museum, or history collections
Routines
Think-Pair-Share
Turn and Talk
Think-Pair-Write-Share
Quick Write
Teacher Guidance: Use this opening routine to connect students’ earlier work on propaganda in Animal Farm to the study of visual persuasion. Give students a brief moment to look silently before they talk.

Display the historical image and give students 20–30 seconds of silent viewing time.
Say these Directions: In the previous lesson, we tracked how propaganda shapes belief in Animal Farm. Today, we are looking at how images can persuade people just as strongly as slogans and speeches do. This matters because your final argument will need to explain how messages are built, not just what they say.
Ask: What do you notice first in this image, what seems most important, and what feels missing?
The first thing I notice is the woman’s strong pose and rolled-up sleeve. That makes me ask whom the poster wanted to convince, because the image makes work look powerful and proud.
Say these Directions: Partner A, share first. Partner B, listen for one visual detail that your partner names. Then switch.
Students have started with what they can see; next they will learn a routine for explaining how those choices build an argument.
Teacher Guidance: For this sequence of research lessons, maintain the teacher model topic WWII propaganda posters. Use the We Can Do It! poster as today's model so students can see the same topic revisited as research skills build across lessons.
Display and read aloud this short slogan from Animal Farm:
“Four legs good, two legs bad.”
Say these Directions: In Animal Farm, Orwell shows how a short slogan can turn a complicated idea into something easy to repeat. Today, we are doing similar work with images by asking how color, words, symbols, and composition push viewers toward a belief or action. Take out the Analyzing Media: Visual Rhetoric graphic organizer. We are going to read an image the same way we read a text: by looking for choices the creator made on purpose.
Say: Good readers do not stop at naming what is in an image; they ask why it was arranged that way. First, I look at composition, or what is placed where, because the center and foreground usually feel most important. I see a worker with a raised arm, and the words “We Can Do It!” are a simple message people can remember. Next, I look at color and contrast, because bright colors pull my eye and help set a mood. I see a bright yellow background, a blue work shirt, and a red bandana. Then, I study subject positioning and absence to see who gets power in the image and whose story is left out. The strong pose and direct eye contact make the worker seem confident, so the poster is not just recording a person at work; it is arguing that this kind of work is admirable and possible.
Say: When I put those choices together, I can name the argument the image is making: This poster encourages women to join wartime labor by making that work look patriotic, strong, and achievable. That is visual rhetoric—an image making an argument.
Display the completed model if needed for support and guidance:
Visual Rhetoric Move | Evidence from the Image | What It Communicates |
|---|---|---|
composition | A woman in a work shirt is centered, with a raised arm, below the words “We Can Do It!” | Strength and confidence; the short text simplifies a bigger message into words people can remember. |
color and contrast | Vivid primary colors; the woman is wearing a blue shirt and a red bandana. The background is bright yellow. | The colors catch the eye and convey a sense of urgency. The use of red, white, and blue in her clothes conveys patriotism. |
subject positioning | The woman is centered in the frame, with a strong pose and direct eye contact with the audience. | The woman looks confident, so it shows that the work is admirable and achievable. |
absence | There is no fear, struggle, or disagreement shown. The work the woman will do is not shown. | By omitting challenges and real labor, the poster allows each person to interpret the positive message in the slogan for themselves. |
Ask: Which visual choice most strongly supports the image’s argument, and what claim do you think the image is making?
Subject positioning: The direct stare and rolled-up sleeve most strongly support the image’s argument because they make the worker look ready and confident. I think the poster is claiming that women can and should help with wartime work.
Check for Understanding (W.8.7, W.8.8) |
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Name one visual choice from the model poster, and explain what it communicates to viewers. What question does it help answer?
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Modeling: |
If needed, remind students to use the frame: The image uses ___ to argue ___. |
Now that students have a routine for reading an image as an argument, they are ready to research a historical propaganda image of their own.
Teacher Guidance: Students will choose one propaganda image from the Cold War or another historical period and record source information plus initial visual-rhetoric notes. Briefly model how to turn a broad topic into a searchable phrase.
Say these Directions: Today you will research one historical propaganda image from the Cold War or another period of history. Find an image from a library, archive, museum, or history site, and record the image title, creator or organization, and date, if listed, as well as visual rhetorical moves the image uses to persuade viewers. Include any information about historical context from captions or other notes included with the image. If you are working digitally, save the image link with your notes so you can return to it in the next research lesson.
Say these Directions: Use the Analyzing Media: Visual Rhetoric graphic organizer to track your work.
If students are locating images on their own, display these supportive search terms:
Cold War propaganda poster anti-communism
Soviet propaganda poster youth future
World War II home front propaganda poster
enlistment propaganda poster public domain
historical propaganda poster Library of Congress
propaganda poster National Archives
museum propaganda image labor war
historical poster archive freedom security
Say these Directions: After you complete your notes, share one important piece of visual rhetoric in your selected image with a partner. Explain what it communicates.
Ask: What is one example of visual rhetoric in the poster you researched, and what do you think it communicates?
The poster has a hand holding a sickle above a book. The book is at the center, but there is also wheat between the pages. The composition makes it seem like learning, producing, and loyalty to the state are all part of the same thing.
Teacher Tip |
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The Text Set article provides images of a number of Soviet propaganda posters and information about them that may serve as a useful resource. These and/or teacher-sourced historical propaganda images from library, archive, museum, or history collections may be used as alternatives if students are unable to search for outside images or as a starting point for research or additional modeling. |
Teacher Tip |
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Historical propaganda sometimes uses fear, stereotypes, or dehumanizing images. Remind students that they are studying these images to analyze persuasion and power, not to endorse the message. Preview that if a student finds an image with harmful caricatures or language, the class will discuss it academically and with care. |
Check for Understanding (W.8.7, W.8.8) | |
|---|---|
Record your source title, and write a sentence explaining how a specific visual detail helps send the image’s message.
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Modeling: | |
If needed, prompt students to begin with: In the image titled ___, the creator uses ___ to suggest ___. |
Students now have an image and notes; next, they will turn those notes into a short analysis and a purposeful design idea.
Teacher Guidance: Students will use their notes to write a short image analysis and then share one planned visual revision or original design move with a partner. Encourage digital drafting when available so students practice saving and revising work, but allow handwritten drafting if needed.
Display the following writing model if needed for support and guidance:
This poster argues that women are strong enough to take on factory work and should see that work as patriotic. The creator supports this claim by showing a woman with her sleeve rolled up, a steady look toward the viewer, and the bold slogan “We Can Do It!” The bright yellow background makes the message feel energetic and confident instead of doubtful. When researching to find this image, I learned that factories needed more workers during World War II, so the image responds to a real labor shortage. That context matters because the poster is not just celebrating women; it is persuading them to join a national effort. If I wanted to strengthen the message, I would add a factory scene in the background so viewers could connect the slogan to a specific kind of work. That design choice would make the argument even clearer.
Say these Directions: Write a short analysis of your researched image in 6–8 sentences. Identify the image’s source and argument, and use at least two details to explain the use of visual rhetoric. Then add one sentence describing a change you would make to strengthen or shift the message, or sketch a quick original layout in your journal and label the visual choices. If you are drafting digitally, save your work with the image title in the document name.
Ask: What is your image arguing, and what one visual change would strengthen or shift that message?
The Cold War poster I found argues that communism is dangerous and should be resisted. Dark colors and threatening shapes make the enemy seem scary, and according to the image caption in my research, the poster was made during a time of strong anti-communist fear. If I wanted to shift the message, I would replace the threatening shadow with ordinary people talking, because that would make the viewer think instead of panic.
Say these Directions: After you write, share your planned visual change with your partner. Partner B should respond by naming one detail that makes the analysis clear and one question that could help the writer strengthen it.
Ask: Which planned change would most affect the message, and why?
The most important change would be changing the background colors, because color shapes the mood quickly. If the colors became brighter instead of darker, the image would feel more hopeful and less threatening.
Pulse Check (W.8.8) |
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Which sentence best combines image evidence and text evidence to explain a propaganda image’s argument?
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Students have now researched, analyzed, and revised a persuasive image, which builds the same kind of message analysis they will need for the unit essay.
Say these Directions: Today we practiced reading images as arguments and tracking source information, which is a skill you will need when you explain persuasive messaging in the unit Performance Task. In the next research lesson, you will build on today’s notes by refining your analysis and choosing strong evidence. As you reflect, name what you learned and what question should guide your next step.
Ask: What new information did you learn today about visual persuasion, and what new question do you want to carry into the next research lesson? Use at least one specific visual detail and one text detail from your notes.
Today I learned that color, pose, and symbols are not just decoration, because they help build an argument. In my image, the dark background and warning words work together to create fear, and my source notes showed the poster was made during a time of strong political tension. My next question is how the intended audience at the time would have reacted to the image, because I want to know whether the message was persuasive to everyone or only to some viewers.
Criterion | 1—Developing | 2—Approaching | 3—Meets |
|---|---|---|---|
W.8.7—Reflecting on new learning from research | Response gives a general statement about the activity without naming a specific learning. | Response names a learning but refers only vaguely to notes or image details. | Response clearly explains a new learning and includes at least one specific visual detail and one source detail from notes. |
W.8.8—Using gathered information to pose a next-step question | Response includes no next-step question or asks a question unrelated to the source. | Response includes a broad question with limited connection to today's research. | Response includes a focused next-step question that grows logically from today's gathered information. |
Instruct students to complete the following homework.
Review your research notes from today. In your Journal, write one sentence naming the strongest visual detail in your image and one sentence naming the question you want to investigate next.
Animal Farm
George Orwell

Soviet Propaganda Posters and Their Purposes
Standard News Bureau
